I see social media as a canvas for storytelling - a place where words, images and film come together to spark connection. With a BA in English Literature and Film from Queen Mary University of London and a Masters in Philosophy from Birkbeck, I’ve trained myself to look at stories from every angle - finding the hidden perspectives that make content feel alive. My work moves between copywriting, product photography, crafting aesthetic visual grids, filming and editing. I’ve collaborated with both global brands and small, family-owned businesses. Having worked in agency settings as well as independently as a freelancer, I understand both the fast-paced demands of large-scale campaigns and the more intimate, hands-on approach needed for smaller (but no less mighty) projects. No matter the scale, my goal is the same: to craft compelling content that feels intentional, imaginative and sparks authentic connection.

Instagram Feed

Men's nature-inspired fine jewellery brand
Women's contemporary jewellery brand
Wedding & events production agency
Bespoke property refurbishment company
Creative communications agency
Wedding & events production agency
Creative communications agency
Men's nature-inspired fine jewellery brand
Canadian organic maple syrup brand
Kids charity organisation

In today's crowded and competitive marketplace, brands must go beyond merely selling products or services – they need to weave captivating stories that tap into our inherent human need for narrative, sparking authentic emotional connections that transcend transactions.

My passion lies in assisting businesses in establishing a unique brand voice and powerful online presence that shines bright and truly resonates.

Fuelled by both my expertise and genuine enthusiasm, I concoct the perfect digital elixir, blending strategy and creativity to make your brand sparkle online, with metrics that dazzle and engagement that enchants.

Who I’ve Worked With

Anyone can “do” social media.

However, doing social media right is a time-consuming and multi-dimensional process that demands specialised attention. There are many ingredients that go into crafting an impactful online presence, all of which involves a blend of strategy, creativity, quality content, consistency, engagement, data and analysis.

In an age where consumers increasingly crave meaning and connection, the ability to captivate through storytelling has become a crucial differentiator for brands seeking to stand out and leave a lasting impact.

A well-crafted brand story has the power to transport audiences on a journey, evoking emotions, creating shared experiences and fostering a sense of belonging.

It allows brands to communicate their values, purpose and authenticity in a way that resonates on a profound level. By tapping into the universal language of storytelling, brands can forge lasting bonds, turning customers into loyal advocates.

Content Creation

Instagram Grid Curation

As the saying goes, a picture is worth a thousand words. What audiences first see as they land on your profile will often be the deciding factor as to whether they will stay longer or leave. I provide visual mock-ups that are designed to demonstrate a variety of work and capabilities that authentically portray your brand whilst achieving an attractive visual aesthetic that target audiences will resonate with.
Content Creation

I offer tailored social media and content creation services designed to help your brand stand out online. Whether it’s editing existing videos and photos to suit specific platforms, producing high-quality product photography for product-based businesses, or capturing authentic, engaging content through onsite visits for service-based businesses in Surrey and London, I create content that connects with your audience and supports your business goals.
Community Management

Building and nurturing a vibrant online community that fosters engagement and loyalty is an art. From handling your social media interactions, moderating discussions and ensuring a positive environment for your audience, the goal is to enhance your brand's presence and cultivate a strong, connected community where I turn followers into brand advocates and drive meaningful connections.
Content Calendar

You have the last word, always. I understand that some clients prefer a more hands-on approach and it is my priority to ensure every piece of content is reviewed and approved by you before it goes live. I design a tailored schedule to provide you with complete control and peace of mind over your social media content. Once your content is created, I send it to you for approval. This collaborative process ensures that your brand’s voice and messaging are perfectly aligned with your vision, giving you confidence in your social media presence while maintaining the flexibility you desire.
Content Scheduling

It's crucial that your social media channels are always active and engaging. I'll ensure your social media presence remains consistent and engaging without the hassle, taking full responsibility for publishing your content across various platforms, meticulously planning and scheduling each post to align with optimal engagement times. This not only maximises reach and visibility but also ensures your brand voice remains active and relevant.
Analytics & Reporting

By meticulously collating data from various social media channels, I generate detailed monthly reports that provide a clear picture of your current strategy's performance. These reports are essential tools for understanding key metrics, identifying trends and pinpointing areas for improvement designed to optimise our efforts, ensuring that your online presence remains dynamic and effective in this ever-evolving digital landscape.
Paid Advertising Management

Maximise your reach and results with expertly managed paid social campaigns. I handle every step - from audience research and ad creation to campaign optimisation and reporting, ensuring your budget is spent effectively and strategically. With data-driven targeting and continuous performance monitoring, your ads will reach the right people at the right time, driving traffic, engagement and conversions.
Social Media Strategy

A strong social media presence starts with a clear, data-driven strategy. I create a tailored roadmap that aligns your online efforts with your business goals, ensuring every post, campaign and interaction has a purpose. Your strategy becomes the foundation for consistent, impactful content and efficient management - helping you connect with the right audiencem strengthen your brand and achieve measurable results.
Digital Marketing Calendar

Stay organised, consistent and strategic with a bespoke digital marketing calendar. I create a month-by-month content plan that maps out campaigns, key dates, platform-specific posts and promotional opportunities - all aligned with your business goals. This ensures your marketing stays proactive, helping you maintain a steady presence, maximise engagement and make the most of seasonal trends and events. Your calendar becomes your marketing blueprint, giving you clarity, structure and a clear path for executing content that delivers results.